Comments on: Stardoll: Casual Web Community or Hardcore Virtual World?

By: Poodle Dabbert

Poodle Dabbert — Fri, 10 Apr 2009 04:20:14 +0000

As a user on StarDoll for over 6 months.. brought to the site by my niece, I have to report that all is not right in PaperDoll Heaven!
There’s some very disturbing marketing of SD virtual products.
New designs, which have no better quality, are being sold at exorbitant prices!
Called LE for limited edition, these “clothes” cost 100 x what the “normal” cost of superstar clothing.
There is a user revolt going on right now… all over the world of users.
It seems that SD wants to provide young girls with the “real world”
jealousies and feelings of unobtainable status that plague western civilization.
SD also has limited offers to users dependent of their location in the world.
What is offered to the UK members is not offered to the rest of the world.
What may be a desired item in the US is not obtainable in Europe or Australia.
The company has NO RESPONSIVENESS to users complaints or issues.
Feedback will usually result in a standard “form” reply.
Be aware , that a young and impressionable mind, may find disappointment at this game.

By: Links 2008-08-13 - Adam Crowe

Links 2008-08-13 - Adam Crowe — Thu, 14 Aug 2008 09:03:09 +0000

[...] Virtual Goods Insider — Stardoll: Casual Web Community or Hardcore Virtual World? "Once core fun is identified and refined, building a great game is actually pretty straightforward… The Stardoll team knows that their core fun is dressing a paper doll. Apparel is dragged off hangers and onto the paper doll. It can be placed anywhere on the screen, and that simple mechanic yields a good deal of fun… As soon as fashions hit the runway or the retail shelf, they are available in Stardoll… All of this makes Stardoll one of the most powerful branding and lead generation tools thats ever been available to the fashion industry." [...]

By: Ravi Mehta

Ravi Mehta — Mon, 05 May 2008 15:55:33 +0000

They actually do have rights from all celebrities and fashion brands which are featured on the website. They’ve got Hollywood really excited about what they are doing and people are clamoring to be a part of it.

By: IPwatcher

IPwatcher — Mon, 05 May 2008 15:45:33 +0000

Why doesn’t Stardoll get sued for its use of celebrity likenesses and other obviously proprietary content? I can’t imagine they’ve licensed all the stuff they have up there.

By: Matt Griswold

Matt Griswold — Tue, 29 Apr 2008 07:17:28 +0000

A great summary, Ravi – and I agree: it is surprising that Stardoll has not yet received more industry attention… that will surely change. They have developed a great model for making advertising a relevant and welcome addition to the user experience.

By: ptamaro

ptamaro — Sat, 26 Apr 2008 15:17:24 +0000

Great post Ravi, it’s really informative and jam-packed with juicy information… I’m really diggin’ the new look too!

I think the ‘advertising recipe’ that Stardoll is cookin’ up is also relevant to other media (e.g. Television, Film, and Radio) — it’s a recipe for success.

By: Out to Pasture » Blog Archive » L’Oreal in SL — great project, but I still end up with questions

Fri, 25 Apr 2008 22:37:12 +0000

[...] PPS. if you want to look at an amazing virtual goods model, look at Stardoll. [...]

By: Giff Constable

Giff Constable — Thu, 24 Apr 2008 16:27:31 +0000

Nice write up Ravi. I was sorry to have missed this presentation, so much appreciated.