Comments on: Virtual Goods Branding 101 http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/ Musings on the Virtual Goods Economy Thu, 12 May 2011 20:30:45 +0000 hourly 1 http://wordpress.com/ By: fCh http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/#comment-150 Sat, 30 Aug 2008 03:55:20 +0000 http://virtualgoodsinsider.wordpress.com/?p=48#comment-150 If my avatar wears a DKNY shirt I am likely to buy and wear the same DKNY shirt
OR
If I wear DKNY I’m likely to dress my avatar in DKNY?

Let’s see, when do grown-ups wear the brands of their kids vs. kids’ being dressed in the grown-ups’ brands?

To begin with, I think we’ll have brand extensions (from real to virtual), then pure virtual brands will emerge and possibly extend into real… Speculation on the nature of such extensions can be made by analogy to newspapers and/vs. blogs.

Now something for lawyers: Can I take the 1st Amendment to the virtual world and (have my avatar) use it against a competing brand?

]]> By: Bookmarks about Virtualgoods http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/#comment-135 Sun, 03 Aug 2008 13:30:13 +0000 http://virtualgoodsinsider.wordpress.com/?p=48#comment-135 [...] – bookmarked by 2 members originally found by ZluteKachne on July 18, 2008 [from intelligrad] Virtual Goods Branding 101 " Virtual Goods… http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/ – bookmarked by 4 members [...]

]]> By: Online Dating Week In Review June 27, 2008 http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/#comment-130 Sat, 28 Jun 2008 01:05:18 +0000 http://virtualgoodsinsider.wordpress.com/?p=48#comment-130 [...] and then headed over to check out their new offices. Ravi has a great blog post up on his blog, Virtual Goods Branding 101. Viximo just launched Birthday Calendar on Facebook two weeks ago. 166,000 installs. I see 175k [...]

]]> By: Links 2008-05-31 - Adam Crowe http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/#comment-125 Sat, 31 May 2008 02:33:49 +0000 http://virtualgoodsinsider.wordpress.com/?p=48#comment-125 [...] Virtual Goods Insider — Virtual Goods Branding 101 “Over 80% of the MTV Virtual Worlds community have purchased a branded virtual good and these virtual goods have been used over 5 million times. Altogether, that has resulted in 50 million viral endorsements made from one user to another.” status self identity brandnets brands advertising viral PD design performance storytelling narrativeacts narrativeenvironments narrativeobjects productnarratives productplacement verticalworlds virtualgoods virtualworlds vmtv mtv ***** [...]

]]> By: Adam http://virtualgoodsinsider.com/2008/04/28/virtual-goods-branding-101/#comment-124 Fri, 30 May 2008 18:10:59 +0000 http://virtualgoodsinsider.wordpress.com/?p=48#comment-124 Great post. Much enjoyed.

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