Andrew Chen has a great post on his blog titled Virtual goods: Who will be the Amazon.com of virtual item sales?. He discusses the fact that the virtual goods industry needs a single, standardized e-commerce platform that provides virtual goods retailers with:
- Product recommendations
- Price testing
- Product bundling
- Search, browse, and navigational hierarchy
- Reviews, ratings, lists, and metadata
- Affiliate programs
- Ad targeting
As virtual goods becomes an increasingly important revenue channel for social networks, social networking applications, virtual worlds, and MMOG’s, the need for a powerful virtual goods e-commerce platform will get more and more acute.
1 comment
Comments feed for this article
August 30, 2008 at 3:17 am
fCh
When I read “Ad targeting” I asked myself if we are not getting ahead of ourselves unless one mentions it to make the model more palatable for investors …
I would not prejudice the “virtual goods” concept by extending current business models but allow it to evolve naturally.